How To Incorporate Social Media Into Your Special Day

How To Incorporate Social Media Into Your Special Day

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You’re getting married -- #Congratulations! As social media has become increasingly integrated in our daily lives, not surprisingly, this has been true of weddings and other important life gatherings as well. So -- what’s the secret to successfully incorporating social media into your big day, while still practicing good “social media etiquette”? Let’s review.

The Announcement

A proposal has taken place, and a date has been set. You’ll immediately want to let everyone know. About 24% of brides announce their engagement within hours; 24% do it the next day. There is nothing more awkward than a close friend or family member finding out the news first on social media, though. Make sure you call everyone important before posting.

In the months leading up to the big day, keep in mind that:

  • You should still send a physical invite, even if you’ve sent a digital one.
  • You should keep your posts positive; as The Knot points out, publicly hashing out issues with your future mother-in-law or sister on social media can create a feeling of unnecessary animosity around your wedding day.
  • Not everyone on your friend’s list will be on your wedding list. Most people understand the reasons behind this, but it’s an important point to keep in mind as you continue to post. As Bridal Guide points out, a daily “countdown” status til the big day could potentially be hurtful to those you haven’t invited.

Leading Up to the Wedding

  • #Hashtag your celebration.  Start up a hashtag before the celebration, incorporating it into both your invitations and your wedding website. This can help keep people -- especially friends and family located further away -- feeling involved. It will also be an important way for you to catch up on funny and heartwarming wedding moments after the fact, since you likely won’t be checking Twitter too much the day of! As The Knot points out, “Letting your guests know ahead of time is crucial to having a successful feed of photos.” Not sure how to hashtag? Check out this handy online wedding hashtag generator.
  • Asking for advice is appropriate, so long as it doesn’t open up a can of worms. Asking for opinions on color schemes, for example, is fine. Asking if a chosen bridesmaids dresses flattering, though, may lead to trouble -- especially if your bridesmaids weigh in and have opposing opinions.
  • Leave some surprises. It can be fun to tweet or instagram your choices, but keep in mind: you’ll want to leave somethings as a (happy) surprise, like the appetizers and your table centerpieces.

On the Big Day

  • This is (hopefully) the last wedding you’ll ever be the star of -- for this reason, you don’t want to spend half the day on your phone, even if you want to share your excitement with the world. Brides recommends taking a limited number of moments during the wedding to check and update -- beyond that, though, you should turn the phone off for the day.
  • About 35% of couples report having mixed feelings about guests posting photos of their big day -- when you’re paying $2,000 for a professional photographer, after all, you may not want the first photos everyone sees of you to be from a bad angle. One way to deal with this on Facebook is to change your settings so that all tagged posts need to be approved first -- this way, you can go through them after the wedding at your own leisure.
  • Another option is to institute social media policies (example: “Don’t post anything until after the wedding is over”) -- just make sure your desires are clearly outlined in the wedding program, your website, ec. Having an “unplugged’ wedding is not unheard of.

Overall: it’s your #specialday, but keep in mind that this is an important day for your guests as well. Make sure social media doesn’t overwhelm the event, but at the same time, look for ways to effectively document your wedding for later viewing and reminiscing.

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